There's much more to being a
professional photographer than simply taking great pictures.
Today's self-employed photographers must have marketing savvy to
spare. This guide from a widely known and respected industry
insider provides that-and much more. In Successful Self-Promotion
for Photographers, freelance photographers learn what they must do
to improve their skills after the pictures have been developed.
Featuring sections such as "Focus Your Image," "Sharpen Your
Client Focus," "Identify Your Market," and the ever-important
"Spot Trends," here are dozens of surefire strategies for selling
services, staying on top of the latest market trends, and winning
enough high-paying work to survive and thrive in this very
competitive business. For any photographer looking to make it big
behind the lens, this indispensable reference shows how to get the
right exposure every time.