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Scott Kelby, Editor of Photoshop User magazine and author of a
string of bestselling Photoshop books (including Photoshop CS Down
& Dirty Tricks, and The Photoshop CS Book for Digital
Photographers) takes these classic techniques and shows you how
they're used by today's industry's leading professionals. You'll
learn step-by-step how to build complete projects, from start to
finish, so you can put these Classic Effects to work for you
today. You'll learn classic photographic effects, type effects,
commercial and advertising effects, and the special effects the
pros turn to first to get the job done fast!
What Makes it a "Classic"
Over the years certain Photoshop special effects have become so
popular they've become classics, much in the same way certain
songs, or certain cookbook recipes have become classics. For
example, if you bought a book of "Classic Recipes" you'd expect
that it would include some kick butt recipes for spaghetti sauce,
apple pie, buttermilk pancakes, meatloaf, tomato soup, and a wide
range of classic dishes, right? Right. So would you expect to find
some wild new culinary explorations from Wolfgang Puck in a
Classic Recipes book? Not a chance. Instead you'd find the "meat
and potatoes" recipes that are used every day by great cooks all
over the world. Well, my friends, that's what you're holding--a
book of kick butt "meat and potatoes" special effects, the same
ones used by great Photoshop photographers and designers all over
the world.
MTV or CBS?
Here's the thing: if your client is MTV, you can go out and do all
the latest, wildest, weirdest effects and they love it. But what
if your client is CBS or CNN? Try that stuff and they'll show you
the door. They need a professional, clean look, and they'll expect
you to know the classics and how they're used today. That's what
this book is all about--teaching you the handy bag of tricks that
you can use again and again. |
